My mission is to establish a uniquely customized strategic and marketing plan to overcome barriers and create enduring relationships with your target market.

1.   What is your company’s story?

• Are you established? - tell me your story, provide some background info, what products/services do you provided, do you have a logo, tagline,  website?

• If it is something you dream about - you want to launch or are brand new. Explain your vision, any steps you have accomplished so far. What is currently in the works?

2.  What is your brand message?

• Is it effective?

• Does it reach your target audience?

3.  Who is your target audience?

• Age range, gender, income, employment, location, lifestyle...

  
4.  Explain your current market, how are you positioned?

• Who are your key competitors, provide websites.

• What are your strengths/weaknesses relative to your competition?

• What do you plan to do differently to make you stand out and attract clients?

5.  What do you wanting to accomplish?

• What are the specifications of this project?

• Which services are you looking to include?

6.  What do you want to achieve with the design?

• What will this project do for your company? 

• What are the applications for this design will be used?

7.  To ensure brand consistency what are the details? 

• Are there already established design & style brand guidelines such as color scheme, typefaces, logos, any other elements that need to be incorporated into the design? 

• Are there any restrictions to the branding?

    
8.  Your ideas/inspiration - can you provide creative direction?

• Are there any logos/websites/design elements related to your industry that you like/dislike the look and feel of? Colors you like/dislike, fonts you like/dislike etc.

• Do you have any sketches, doodles or images that you have saved that you can share?

• Are there any specific elements or colors that you need to avoid? i.e.: competitor color scheme.

    
9.  What is the budget for this project?
​
10. Do you have an estimated timeline for this project?

Let's Pretend - Be Specific:

• Pretend your brand is a car,  describe the car (is it a sports car, suv, truck, cargo van? Gas, electric? Brand new or restored classic? , color etc.)

• I want to leave our first meeting just as excited about your business as you are!